Although they’re preventable, cavities are the leading chronic childhood disease in America. Unfortunately, many low-income families lack basic dental hygiene products in their homes. When kids can’t brush every day to keep their smiles healthy, the pain of tooth decay can keep them from eating, sleeping, and attending school. Their poor oral hygiene habits contribute to the vicious cycle of poverty.

Every child should have what they need to prevent tooth decay. That’s why America’s ToothFairy has teamed up with Crest and Oral-B to help kids in underprivileged communities access the hygiene products they need to keep their smiles healthy. Through our Smile Drive program, America’s ToothFairy helps kids protect their teeth from cavities by mobilizing volunteers to collect oral care products for families in need and teach their communities about the importance of healthy dental hygiene habits. Crest and Oral-B are this year’s sponsors of the Smile Drive program, which has distributed more than two million oral care products to families in need since 2014.

“It breaks my heart every time a child tells me they don’t have a toothbrush at home,” America’s ToothFairy Executive Director, Jill Malmgren remarked. “Throughout this challenging year, Crest and Oral-B have generously provided financial contributions in addition to 40,000 toothbrushes and toothpaste to our nonprofit dental partners that serve our nation’s disadvantaged kids. We are exceedingly grateful for their support and are thrilled to partner with them to help grow our Smile Drive program this year.”

To kick-off the partnership, this spring the organizations encouraged families to Conquer Cavities 2Gether by pledging to brush for two minutes, two times a day with fluoride toothpaste. For every pledge received, Crest and Oral-B donated a Conquer Cavities 2Gether kit for a child in need through America’s ToothFairy. By the end of the campaign, kits containing Crest toothpaste, Oral-B toothbrushes, two-minute timers, and educational materials were distributed to 10,000 kids across the country.

To learn more about the Smile Drive program and how to help kids in your community, visit SmileDrive.org.

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About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 65 years ago, it is estimated that Crest has helped prevent countless cavities in the United States.

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®,and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

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