[Charlotte, NC – November 29, 2016] – Today, America’s ToothFairy: National Children’s Oral Health Foundation and SmileMakers will join together for their second annual #GivingTuesday toothbrush project. The goal of the effort is to provide vulnerable children a much-needed, but often overlooked tool—their own toothbrush.
#GivingTuesday is a global giving movement held each year on the Tuesday after Thanksgiving. Launched in 2012, this global day of giving is championed by people across the world to support the causes they believe in and the communities in which they live.

Thanks to SmileMakers and individual donor participation in 2015, more than 13,000 toothbrushes were distributed to community organizations serving children at high risk for pediatric dental disease. Beneficiaries included after-school programs, public school hygiene closets, and programs for homeless youth.

Again this year, all donations made to the America’s ToothFairy “Toothbrushes and Oral Care Products Fund” on #Giving Tuesday, November 29, will receive a matching donation of toothbrushes from SmileMakers. The toothbrushes will be distributed to youth-serving organizations reaching underserved children and families.
Those interested in supporting the America’s ToothFairy #GivingTuesday initiative are invited to donate at http://bit.ly/GiveAT.

“Good dental health starts with a toothbrush, something so many of the children we serve just don’t have,” said Jill Malmgren, Executive Director of America’s ToothFairy. “Because every gift will receive a matching donation of toothbrushes from SmileMakers, #GivingTuesday is a great way to double your impact for children in need.”

About SmileMakers
Founded in 1978, SmileMakers mission is to make smiles happen. The premier provider of products used to inspire, motivate, reward and celebrate, SmileMakers believes in the power of a smile. Specializing in patient giveaways and practice promotion products for the dental and medical markets, SmileMakers is best known as the leader in the creation and distribution of stickers, rewards and incentives featuring today’s most popular characters and children’s themes. With operations located in Spartanburg, SC and Ajax Ontario, SmileMakers serves customers through its US and Canadian websites, 1-800 number, and market-specific catalogs. For more information, please call 888-800-SMILE (7645). SmileMakers is a Berkshire Hathaway Company.

About America’s ToothFairy: National Children’s Oral Health Foundation©
America’s ToothFairy: National Children’s Oral Health Foundation is dedicated to raising awareness of one of the most prevalent chronic childhood illnesses: pediatric dental disease, facilitating the delivery of comprehensive oral health services and improving quality of life for underserved children. Through the #MySmileMatters Youth Movement, collaborative partnerships with a diverse array of national service organizations, growing network of non-profit clinical partners, dedicated professional and student volunteers and a suite of high-impact community education and service programs, America’s ToothFairy is building a powerful, united effort to eliminate tooth decay and protect the smiles of our most vulnerable children. For more information, visit www.AmericasToothFairy.org.